Brand Identity Design (DIY) Guide
Many times, the first point of contact with your audience is your communication - an ad, a post, a video, a billboard, etc. That's where they get their first impression of you
A brand is an impression - the impression that people have of you (or your business)
And branding is the process of creating that impression.
What does this mean?
It means that you cannot afford to show up raggedly and inconsistently. right?
Because how you show up creates an impression and goes a long way to affect how you are treated.
All ads or communication that work have two things in common - they look nice and they talk nice.
Not randomly nice but nice in a way that speaks to the audience it's intended for
Nice in a way that even though they are not hearing what you're saying for the first time, they like how you say it.
You have to intentionally craft an experience for your audience - starting from what they see and hear and then to what they touch - your product/services
This guide will help you achieve the first with a grand slam.
It'll show you the elements you need, and how to make design decisions
It presents you with a framework to create your own visual identity system - from your logo to your colors, typefaces, photography, patterns, illustrations... everything!
You might already have some of these elements like your logo but your designs are still terrible and inconsistent.
This guide will help you create a system of design (whether you're starting afresh or incorporating existing elements.)
Something you can use yourself or hand to and designer. And when they create designs, you'll be able to tell with accuracy if they get it or not.
At the end, you'll be able to
- Audit how your business has been showing up
- Build a visual identity system for your business
- Apply this system consistently to rent space in the minds of people.
You already have great products, now you need to present them like you are who you say you are.
You'll get